Product Goal

A Product Goal describes a future state of the product that serves as a longer-term planning target for the product team. In the Scrum Guide, it is the commitment for the Product Backlog; the rest of the backlog emerges to define what might fulfil it. A Product Goal creates focus but does not prescribe the exact solution or guarantee an outcome.

Use the term when a team needs a shared longer-term target state against which options and backlog decisions can be assessed.

The Product Goal becomes a feature list, a project name or an immutable delivery date. Several competing Product Goals dilute focus.