Product Discovery Training: Understand Customers, Drive Innovation
Develop a deep understanding of your users' needs , generate opportunities , validate ideas and create products with real added value .
Core Topics
Benefits of customer orientation
We dive straight into the meaning of customer orientation and look at the added value it brings. To do this, we combine the concept of customer orientation with agile methods and show you how to successfully combine the two to align your product development with the needs of your customers.
Get to know customers
We start with the concepts of the customer relationship lifecycle and customer lifetime value to understand why it is crucial to know your users and customers well. In the group, we practice user interviews and focus groups, for example, to find out important information about customers and derive inputs for personas or empathy maps. Regardless of whether you are starting from an opportunity or a problem, we look at which approach is best for when and how you can apply it successfully.
From the desired result to the beloved product
We have arrived at the core of product discovery. To begin with, we will take a look at key figures and metrics, such as OKRs, OMTM or North Star, to define a goal that is to be achieved. Together, we will then begin to build an opportunity solution tree for an exemplary product. We will look at the customer's jobs-to-be-done, identify opportunities and prioritize them. We will consider possible solutions and try out methods, such as card sorting, to validate them.
Live customer orientation
We'll look at how you can ensure customer focus throughout the product development process. We'll look at different frameworks for incremental development and show you how to create customer-centric requirements at different levels to ensure that your product and its individual features meet the needs of your customers.
Conclusion and reflection
Finally, we will summarize the most important points of the day. You will have the opportunity to ask any questions you may have and we will discuss how you can implement what you have learned in your company. Finally, we will have a short feedback session to see if everything went well and then we will say goodbye.