Product Strategy & Execution Masterclass: From Vision to Market Success
Discover how to develop a holistic product strategy that is based on real customer needs and clearly sets your company apart from the competition.
Core Topics
Strategic objectives and product vision
We start by developing a clear product vision that aligns your team and all stakeholders around a common goal. You will learn how to align overarching corporate goals with specific product goals . We will also discuss the importance of mission, vision and values in order to develop products that are successful on the market in the long term.
Market and Customer Analysis
In the second core topic, we look at the methods you can use to better understand the market, the competition and, in particular, your target customers. We delve deeper into market segmentation, customer segments and how to precisely define personas or empathy maps and bring them to life. You will also learn how to identify market trends and customer needs early on in order to always keep your product up to date. Another key aspect is the product life cycle : you will learn how to recognize which phase your product is in and which steps are necessary to develop it further in a targeted manner in order to secure market share .
Roadmapping and Prioritization
The art of roadmapping is the focus here. We'll show you how to create a coherent product roadmap that takes both strategy and operational measures into account. We'll look at different prioritization methods and show you tools and techniques to effectively manage your backlog.
Agile Implementation and Alignment
To ensure that your product strategy doesn't just exist on paper, you need a strong execution model. We'll show you how to use agile methods (Scrum, Kanban, OKRs) to ensure that your teams always know what's next and why it's important. You'll also learn how to establish regular feedback loops and structured alignment meetings to respond quickly to changes.
Controlling and Optimization
We will look at how you can measure the success of your product strategy and which metrics are useful. You will learn how to continuously derive improvements and how you can continually realign yourself and your team for the next development steps. Finally, we will summarize the day's findings and you will receive tips on how to ensure the sustainable transfer into your everyday work.